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Packaging & Food Innovation Hands-On Workshop


1007 Howard Ave 94401 San Mateo United States
Packaging is often the first touchpoint that helps a consumer become aware of your product. What tools can you use to make sure your product resonates with consumers from package to consumption?

Learn the basics of Design Thinking and how it applies to Packaging and Food Innovation. Spend an evening in this hands-on workshop where we start by discovering a user need and end by building paper mock-ups to test your ideas.

This workshop covers...
1. Observing users to understand needs.
2. Organizing observations into an experience to find insights and build empathy.
3. Structured brainstorming techniques that focus on designing packaging and foods for a specific user.
4. Quick and easy methods to mock up packaging ideas.
5. Simple techniques to evaluate your ideas.

This workshop will be led by Jake Teitelbaum, an Oakland-based Industrial Designer and Innovation Consultant with over 10 years of experience working in Packaging and Food Innovation. Jake has worked at leading design consultancies in Chicago, spent years on the packaging manufacturing side and even worked on internally for big brands such as Hidden Valley Ranch and Brita.

You can find products he has helped bring to life for brands such as Kraft, McDonald's, Quaker Oats, Gatorade and Walgreen's. Jake is a graduate of the Master's of Design Methods at Illinois Tech and has also taught Packaging Innovation at Columbia College.