Intellectual Property 101 for Food Startups
This workshop with Mas Uchino, Esq. will provide an overview of what food startups can do at an early stage to protect their intellectual property. Given how competitive the food industry is in the Bay Area, it becomes critical to be able to protect your branding and proprietary information. We will go over the following types of issues:
o What is a trademark?
o What does trademark infringement mean?
o What happens if you receive a “Cease & Desist” letter?
o Registering trademarks for your business name, logo and brands.
o What is a trade secret?
o Protecting your recipes, manufacturing processes and other proprietary information.
o Importance of non-disclosure agreements.
Brief overview on patents
o What is a patent?
o When is filing for a patent necessary?
Brief overview on copyrights
o What is a copyright?
o When is copyright registration necessary?
Mas Uchino, Esq. is a California and Hawaii barred attorney and has been advising food & beverage companies for the last 5 years. While an Associate at Teraoka & Partners, Mas advised companies such as Kikkoman, Japan Food Corporation, Mary’s Gone Crackers, Greenlee’s Cinnamon Bread and a number of Bay Area restaurants and grocery stores on a variety of matters, including employment issues. Mas is currently the Principal Attorney of Uchino Law Offices, P.C. where he focuses on advising food & beverage entrepreneurs and small businesses. Representative clients include Turning Point Coffee, Hopscotch, Itani Ramen and Phenix Wine Distributors. Mas is currently negotiating a $1.5M raise for one of his clients and has been involved in negotiating financing rounds of up to $5 million.